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GREAT START-UPS START HERE.

Real-world knowledge and in-demand skills.
For ambitious dreamers. For innovative disruptors.
For fearless enterprisers.

HOW IT WORKS

Discover a bold, innovative new way to learn the secrets of digital business. Welcome to a 21st-century MBA degree.
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program
Previous pageHome Next pageMobile
program

How It Works

Mobile Program

With Strayer’s Digital Entrepreneurship MBA, you can get your MBA degree entirely on your smartphone/tablet using Facebook groups.

LEARN. Watch classes live, or replay later. Insert questions to your professor during live lectures. Participate in weekly discussions by posting video responses right from your phone.

COMMUNICATE. Receive notifications from classmates. Speak securely with your classmates without exchanging phone numbers. Video conference with your professors and advisors on your mobile phone.

MANAGE. Switch to a computer desktop interface at any time. Take and share photos relevant to your coursework. Choose to let classmates know if you’re free for a study session.

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Next pageNo traditional
textbooks
Previous pageHow it
works
Next pageNo traditional
textbooks

How It Works

No Traditional Textbooks

The Strayer Digital Entrepreneurship MBA doesn’t require you to invest in massive textbooks. Instead, our entire curriculum is built on industry-relevant case studies and business readings selected by Cheddar CEO Jon Steinberg – all available for instant access on your mobile device (or desktop).

Previous pageMobile
program
Next pageWhat you'll
learn
Previous pageMobile
program
Next pageWhat you'll
learn

What You'll Learn

Real-world knowledge and in-demand skills. For ambitious dreamers, innovative disruptors and fearless enterprisers.
Previous pageNo traditional
textbooks
Next pageCourse
content
Previous pageNo traditional
textbooks
Next pageCourse
content

What You'll Learn

Course Content

Combining cutting-edge media insights with practical business skills, Strayer’s Digital Entrepreneurship MBA puts you on the front lines of 21st-century business with exceptional, easily accessible content covering everything from leadership to branding to product management.

You’ll learn through videos shot by Cheddar, one of Fast Company’s 2017 Top 10 Most Innovative Companies in Media. You’ll watch selected lectures delivered by Cheddar founder and CEO Jon Steinberg from the trading floor of the New York Stock Exchange. And you’ll engage with assignments and case studies featuring innovative companies such as Apple and Tesla.

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Next page12
courses
Previous pageWhat you'll
learn
Next page12
courses

What You'll Learn

12 Courses

Learn more below about the revolutionary courses offered in our innovative Digital Entrepreneurship MBA* program.

  1. Marketing Management

    Marketing and PR in the 21st Century

    As a digital entrepreneur, you’re never far from marketing. This course will delve into creating Marketing and PR strategies to grow your digital media business. Topics covered include modern and traditional marketing, segmentation, targeting, positioning, content creation, mobile applications, social media, and creating a buzz. An overview of SEO, Analytics, ROMI, and formulating Marketing and PR plans will be included as well.
  2. High Growth Digital Startup Management

    Mastering the Skills Necessary to Manage and Grow a Digital Business

    There’s a lot that goes into managing a high growth digital startup. This course will provide valuable information related to how to organize and grow the core financial and procedural operations of a digital media business. Topics covered include an overview of people management, organizational design, sales, social media marketing, competition, funding methods, metrics, contracts/legal and when to sell a startup.
  3. Digital Media Business Operations

    Leading Your Digital Business to Thrive in a Rapidly Changing Environment

    Day to day operations at a digital media company are fast-paced. This course will provide an overview of the operational, sales and marketing skills specific to a digital media business. Topics covered include digital media platforms, industry trends, operating a distributed media company, analytics and optimization, video, social media management, digital advertising sales, and client management/reporting.
  4. Technology and Product Management

    Successfully Launching Your Digital Brand Using Technology and Innovation

    You’ll need talent and technology to ensure that your digital media business is a success. This course will provide an overview on how to develop and take a digital software, media site or product to market. Topics covered include landscape analysis, product design and description, production, project management, launch, key metrics, monetization, fostering feedback, product improvement, and business growth/development.
  5. Financial Accounting for Managers

    Understanding Capital Raising Options for Digital Media Companies

    It takes funding to develop and grow your startup. This course will discuss methods to raise capital for your digital media business. Topics covered include identifying key players, venture capitalists, negotiation, financing stages, convertible debt, the term sheet, the capitalization table, letters of intent and associated legal implications.
  6. Leadership and Organizational Behavior

    Leadership, Grit and Bridging the Soft Skills Gap

    You are leading the way at your digital startup. This course introduces strategies to inspire, motivate and build soft skills, grit and resilience in your employees. Topics covered include talent development, fostering professionalism, followership, teamwork, grit, growth mindset, critical thinking and decision making.
  7. Strategic Management

    Think Like a CEO: Business Strategy and Building Competitive Advantage

    Learn to think like a digital business CEO. Discover how to create a strategy that builds competitive advantage, and lead your team to deliver it. Topics covered include strategic thinking, business strategy formulation, creating new markets, gaining competitive advantage, advertising, competing, business development and growth.
  8. Business Communication

    Using Social Media to Boost Your Personal Brand

    You are the most important brand. This course will introduce methods to boost your communication skills and personal brand in a digital business setting using a variety of tools such as video, Skype and social media platforms like LinkedIn and Twitter. Topics covered include thought leadership, brand development, presentations, content curation, company/group interactions and trending topics.
  9. Managerial Economics

    The Impact of the U.S. and Global Economy on Your Business

    This course demonstrates how the U.S. and global economy function and how they impact your digital media business. Topics covered include the power of markets, economic incentives, productivity and human capital, financial markets, government and political influence, the Federal Reserve, trade, and globalization.
  10. Financial Management

    Financial Management: From Wall Street to Board Room

    Understanding financial concepts from board room basics to Wall Street wisdom is crucial at your digital startup. This course will provide an overview of key financial principles, statements and reports. Topics covered include financial concepts and analysis, the stock market, mergers and acquisitions, and financial statement development and evaluation.
  11. Law, Ethics and Corporate Governance

    Understanding the Legal and Ethical Considerations Critical to Running a Digital Start-Up

    Understand how to apply ethics and evaluate the legal environment when making business decisions in the digital age. This course reviews approaches to enhance corporate accountability, foster an ethical work environment, ensure legal compliance and provide effective leadership at a digital startup. Learners will analyze the impact of management decisions, corporate governance, and the leader's individual conduct on a digital media business' ability to protect its business and meet its obligations to stakeholders.
  12. Business Statistics

    Statistics for Strategic Decision Making

    It’s all about the numbers. This course provides an overview of data analytics and statistics using tools such as Excel to make strategic business decisions. Topics covered include Excel basics, data analysis and exploration, statistical concepts, and business decision making using analytics.

*Availability subject to state regulatory approvals – may not be available in your state.

 

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content
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learnings
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content
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learnings

What You'll Learn

Key Learnings

What savvy entrepreneurs need to know.

The Digital Entrepreneurship MBA gives you a solid foundation for future success in an increasingly digital business world.

LEADERSHIP. Inspire, motivate and build soft skills in your employees. Create a strategy that builds (and delivers) competitive advantages. Use data analytics to make strategic business situations.

ENTREPRENEURSHIP. Organize and grow the financial and procedural operations of a digital media business. Cultivate operational, sales and marketing skills. Develop and take digital sites and products to market.

MARKETING AND BRANDING. Create marketing and PR strategies to grow digital businesses. Polish your brand using social media. Apply ethics when making digital business decisions. Close business deals successfully.

FINANCE AND ACCOUNTING. Explore how the U.S. and global economy can impact digital businesses. Grasp basic financial principles and create (and understand) financial reports. Raise capital for digital media businesses the right way.

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courses
Next pageMore
Details
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courses
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Details

More Details

Your digital business future is more flexible, more affordable and more possible than ever. Here’s what you need to know about admissions.
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learnings
Next pageAdmissions
and tuition
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learnings
Next pageAdmissions
and tuition

More Details

Admissions and tuition

Requirements for Applicants

  • A completed application form
  • Proof of completion of a Baccalaureate degree from an accredited college or university
  • Official copies of transcripts from all other colleges or universities attended
  • Satisfactory performance in at least one of the following areas:
    • Graduate Management Admission Test (GMAT) (450 or better)
    • Graduate Record Examination (GRE) (1,000 or better)
    • A 2.5 undergraduate GPA
    • Evidence of graduate potential (interview with a Campus Dean required)

Tuition

$2,940 Per Course × 12 courses = $35,280

Tuition may differ based on original date of enrollment.

For a full listing of applicable tuition, please click here.

Scholarship

Ready to get started on our cutting-edge MBA program? Enroll for Summer Term by July 3, 2017 and get $500 off your first course.*

* View disclaimer.

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Previous pageAdmissions
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and tuition